Price is one of those topics that many people tiptoe around. Salespeople want to avoid it until they have built a case for their product. Buyers often avoid price discussions until the supplier sees the opportunity with them and wants to ensure they win the business. And really, this all makes sense in a normal environment.

But that’s not so in today’s uncertain environment of tariffs, escalating prices and budget pressures for organizations globally. These days, price is most often brought up very early on in a discussion about plans and needs.

How does Nureva deal with that? Direct and head-on.

Nureva’s Total Cost of Ownership Mindset

Nureva finds it helpful to understand all that is at play for buyers. Price is another important element on their list of needs and wants. The clearer the communication around boundaries and limitations, the fewer surprises and the more appropriately everyone can come to a workable solution.

When Nureva created its audio systems for meeting and learning spaces, performance and cost were both priorities. The mindset was one of total cost of ownership — not just what the physical pieces and parts of the solution cost.

Nureva considered things such as:

• • A whole system with components integrated into a solution

  • Ease of installation, either by an integrator or a customer

  • Self-calibration at first use and continuously thereafter

  • No DSP and no programming at start-up and thereafter

  • Remote management with alerts to minimize downtime and surprises

  • Software and device updates to deliver new functionality and performance

  • Plug and play compatibility with other room elements

And Nureva continues to consider how to best manage all aspects of the experience of buying, deploying, using and managing its products — to keep customers’ total cost of ownership as low as possible.

Audio Built for New Realities

So, price does matter. Nureva invites people to share their budget restrictions and their plans. Some customers have said these new realities are what brought them to Nureva — even after long-standing relationships with other industry leaders. They’re delighted with the performance and the ability to stretch their budgets further. Most confirm performance through an on-site demo or evaluation.

One final note on price: the most expensive product is the one that fails to meet performance needs and has to be replaced. Buying twice is never ideal. Trying before buying can eliminate risk and uncertainty.

Interested in trying a Nureva audio system in your space? Contact the sales team to see if you qualify.