Sony Electronics and Nureva Enable Simplified Camera Switching

January 29, 2024

Sony Electronics, a pioneer in electronics and entertainment, and Nureva Inc., a leading provider of audio-conferencing solutions, have teamed up to create a large-room audio and video reference bundle. Featuring select Sony SRG series pan-tilt-zoom (PTZ) and remote cameras – including the AI-powered SRG-A40 and SRG-A12 cameras, the SRG-X40UH camera and the SRG-XP1 box camera – and the Nureva® HDL410 audio-conferencing system, the interconnected and easy-to-specify solution provides automated audio-based camera switching collaboration in corporate and education environments.

Nureva’s HDL410 system gives IT pros an easy and cost-effective way to outfit their larger spaces with full-room audio. It incorporates advanced audio capabilities including the next generation of Microphone Mist™ technology, which fills a space with thousands of virtual microphones to deliver the full-room audio pickup and clarity required for an inclusive meeting experience regardless of where participants are located or facing. Sony’s SRG-A series (SRG-A40 and SRG-A12) of 4K PTZ cameras features built-in AI analytics to automatically and consistently track and naturally frame presenters, regardless of movement or posture. This innovation provides seamless content creation and control – all without operating a computer – in addition to IP, powerful zoom, easy configuration and remote control for simplified operation. Also compatible with the Nureva HDL410 are Sony’s compact and easy-to-install SRG-XP1 4K60P IP point-of-view (POV) camera with a wide field of view and SRG-X40UH 4K30P model with up to 40x zoom and simple UVC or HDMI connection.

Reference designs, which can be found on Sony’s Architects, Consultants & Engineers (ACE) Portal and on Nureva’s website, enable consultants and design engineers to easily integrate these solutions, which include Sony’s PTZ and/or remote camera(s) and Nureva’s audio system. Together they enable multi-camera switching that automatically directs the camera’s focus to the current speaker. For use in extra-large spaces, including classrooms and conference rooms, components of the new solution can be purchased through major AV/IT distributors.

“We are very excited to team up with Sony on solution bundles that meet the demand for simplified full-room audio and multi-camera switching in larger collaboration spaces,” said Nancy Knowlton, Nureva’s CEO. “The combination of Sony cameras and Nureva audio systems delivers the natural viewing and listening experience our mutual customers are looking for.”

“Audio and video need to work harmoniously to help elevate a live production with minimal complexity,” said Rich Ventura, Vice President, Professional Display Solutions at Sony Electronics. “With this integrated solution from Sony and Nureva, we’re jointly enabling users to streamline a previously complicated process. Consultants, design engineers and integrators benefit from a pre-engineered solution that is easy to spec and deploy with confidence. In turn, the corporations and educational institutions they serve are empowered to create a unified, simplified and automated way to make collaboration and presentations even more impactful, using the tools and providers they already trust and employ.”

Connect with Sony and Nureva at Integrated Systems Europe (ISE), Jan. 30–Feb. 2, in Barcelona, in booths 3E300 and 2N700, respectively. Both companies will also be showcasing their technologies during Sony’s AV Tech Expo West (a Sony Roadshow event) in San Diego, Feb. 6–7. Register here.

For the latest on new remote and PTZ camera solutions from Sony, please visit https://pro.sony/ptz and https://pro.sony/press or follow Sony Professional on social media: LinkedIn, X, Facebook, Instagram and YouTube.

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